The Revenue System Framework

If your Sales team focuses only on new logos and your CS team only on retention, you're leaving significant expansion revenue on the table. To truly drive Net Revenue Retention (NRR) and break through the Growth Wall, you need a unified revenue system

Are Disconnected Sales & CS Teams Your Silent Revenue Killers?

• Seeing promising expansion opportunities (CSQOs) identified by CS fall through the cracks?
• Does your Sales team lack deep customer insights when trying to upsell or cross-sell?
• Frustrated by finger-pointing between Sales and CS when NRR targets are missed?
• Are misaligned incentives preventing true collaboration on customer growth?
• Do your customers experience a disjointed journey from initial sale to ongoing success and expansion?

Download "EXPAND!" – Your Free Framework for Building a Powerful Sales & CS Expansion Engine.

"EXPAND! The Revenue System Framework" provides a clear, actionable blueprint for breaking down the traditional silos between Sales and Customer Success to specifically drive revenue expansion. This guide details how to create shared goals, integrated processes for identifying and closing CSQOs, and aligned incentives to transform your existing customer base into your most reliable growth engine

You'll discover:

• Leadership Strategies: How to drive the cultural shift needed to make this powerful alliance a reality.
• The Commercial Imperative: Why uniting Sales and CS is non-negotiable for maximising NRR and CLV.
• Redefined Roles for Expansion: How CS becomes an "Opportunity Spotter" and Sales an "Expansion Closer," fuelled by shared intelligence.
• The Core Components of this Playbook: Actionable steps for creating clear CSQO definitions, warm handovers for expansion, aligned incentives, and expansion-focused interlock meetings.
• Key Metrics for Your Expansion Engine: How to measure the success of your collaborative efforts.

From Framework to Reality

Turning these expansion strategies into a reality requires deliberate design, clear processes, and often a cultural shift within your organisation. Explore my Solutions page to discover how The DRIC approach provides the structured, hands-on consulting approach needed to implement a powerful revenue system.